The first store opened in Ginza, Japan in 1971. Even back then, we had the regular menu items we have today, such as hamburgers, Filet-O-Fish, and McFrench fries. After that, various products were released as original Japanese menu items, such as Teriyaki McBurger and Shrimp Filet-O. Among them, there were many items that were not on the regular menu as they were limited time menu items.
Hamburgers related to the four seasons
There is a menu that is released every year according to the four seasons.
For spring, we have the Teritama Burger, which is a Teriyaki McBurger with an egg added to it. In the summer, it's a loco moco burger. In autumn, there is a Tsukimi Burger, which is a nod to Japan's traditional "Jugoya" festival. In winter, we have the Gracolo Burger, which is sandwiched between melty and crispy gratin croquettes. What used to be a limited-time menu became so popular that it became a regular menu item.
出会えたらラッキー?肉肉しいハンバーガー
There were also various limited time menus.
Karubi Mac is made with spicy seasoned beef short ribs placed on a beef patty and lettuce. Beef hot pot bread topped with sukiyaki. The collaboration menu of meat and meat would be perfect with alcohol. Karubi Mac is revived from time to time.
A seafood hamburger I’ve never had before
Salmon mac, scallop mac? I don't know if it was actually released, but there were also limited-time and regional menus. The region may have been limited due to marketing research aimed at national sales, or there may be some menu items that are limited to a region due to inability to secure ingredients.
Previously, a Japanese TV program aired the differences between McDonald's in Japan and McDonald's around the world. McDonald's in Japan seems to have very reasonable prices. Around 2000, hamburgers were sold for 65 yen or 80 yen. At that time, there was deflation.
Part of the fun of traveling abroad is checking out the different atmospheres, menus, and flavors of the restaurants.